Last Updated: December 2025
Version: 2.0
This privacy policy has been comprehensively updated to improve transparency and compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL).
At Dealerpull Inc. ("Dealerpull", "we", "our", "us"), we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use our website, web-based applications, and mobile applications (collectively, our "Services").
This Privacy Policy applies to:
By using any of our Services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
Privacy Officer
Dealerpull Inc.
180 Northfield Dr. West, Unit 4
Waterloo, ON N2L 0C7
Email: privacy@dealerpull.com
Account Information: Business name, contact information, user names, email addresses, login credentials, billing information.
Dealership Operations Data: Vehicle inventory information, customer and lead information, deal records, documents, communication logs.
Credit Application Data: Customer information submitted by dealerships for financing purposes.
Technical Information: IP address, browser type, operating system, device information.
Usage Information: Pages visited, clickstream data, login times, error logs.
Cookies: Session cookies, persistent cookies, analytics cookies.
We receive information from: Auth0 (authentication), Stripe (payments), credit bureaus via Dealertrack, ADF/XML lead providers, advertising platforms, service shop software providers, and inventory listing sites.
We use personal information to: provide and improve our services, communicate with you, protect our services, and comply with legal obligations.
When dealerships enable integrations, we share vehicle and dealership information with: Trader.ca, Kijiji.ca, CarGurus, AutoTrader.ca, Carpages.ca, vAuto, Edealer, Hey Auto, OntarioCars, HomeNet/VinSolutions, custom dealer websites, and other automotive platforms.
No consumer personal information is shared with advertising platforms.
SiriusXM Canada: Dealerships may enable sharing of vehicle and customer information for SiriusXM services. Dealerpull receives compensation for this program.
Credit Services: Customer credit applications are transmitted to Dealertrack and financing providers.
Infrastructure: Microsoft Azure (Canada)
Authentication: Auth0
Payment: Stripe
Communications: Twilio, Intercom, MailChimp, TypeForm
Business Operations: Atlassian, HubSpot, QuickBooks, Lubrico
Monitoring: Datadog, Azure Application Insights
Product Development: LaunchDarkly, GhostInspector
Some service providers process data outside Canada (primarily United States). We use Standard Contractual Clauses and ensure providers maintain appropriate safeguards. Your primary dealership data is stored in Microsoft Azure data centers in Canada.
Active Customer Data: Duration of subscription
After Cancellation: 45 days, then permanently deleted
Billing Records: 7 years (Canadian tax law requirement)
Support Communications: 3 years
Session Recordings: 30 days (up to 15 months for training)
System Logs: 15-90 days depending on type
Strictly Necessary: Session management, security, load balancing
Functional: User preferences and customizations
Analytics: Microsoft Application Insights, Datadog Real User Monitoring
You can manage cookies through your browser settings.
We use session recording to improve our services and provide support. We record mouse movements, clicks, page navigation, and form interactions (sensitive fields are masked). Recordings are retained for 30 days (up to 15 months for training purposes).
We implement technical, administrative, and physical safeguards including: encryption, password protection, security assessments, access controls, employee training, and SOC 2 certified data centers.
Your Responsibilities: Maintain credential confidentiality, log out after sessions, use strong passwords, change passwords periodically (recommended every 90 days), and notify us of suspected unauthorized access.
Under PIPEDA, you have rights to:
Contact our Privacy Officer at privacy@dealerpull.com. We respond within 30 days.
In case of a breach, we will assess, contain, remediate, and notify affected parties as required by PIPEDA. Contact us immediately if you suspect a breach: privacy@dealerpull.com
Dealerships are data controllers for customer information they collect. They are responsible for obtaining consent, ensuring compliance with privacy laws, responding to privacy requests, and maintaining appropriate privacy policies.
The Dealerpull Facebook Marketplace Auto-Fill extension:
Our Services are not intended for individuals under 18. We do not knowingly collect information from minors.
We send service communications (required for operations) and marketing communications (with consent, in compliance with CASL). Unsubscribe anytime via email links or by contacting us.
We may update this policy at any time. For significant changes, we will notify you by email and post a notice in our application. Your continued use constitutes acceptance of changes.
Privacy Officer
Dealerpull Inc.
180 Northfield Dr. West, Unit 4
Waterloo, ON N2L 0C7
Canada
Email: privacy@dealerpull.com
Response Time: We aim to respond within 30 days.
Governing Law: Province of Ontario and federal laws of Canada
Third-Party Links: This policy does not apply to linked third-party sites
Accessibility: Contact our Privacy Officer for alternative formats
Dealerpull Inc.
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