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How to grow automotive sales

By: Morgan Gregory
April 21, 2021 1:05 PM

Many factors go into growing sales at your car dealership, from hiring the right people and training them, to offering customers a variety of shopping options. Yet with attention to 2 digital details your sales can increase more than you might think.

  • An awesome website
  • Great photos

An awesome website

Online car shopping is increasing fast. Your website is probably the first thing your potential customers will see, and we all know the importance of first impressions. After only a few seconds, a potential buyer should get a sense of who you are and should have easy ways to look around at the vehicles you have for sale.¹

Customer reviews create a strong impression about who you are. More and more shoppers rely on reviews to decide if they want to give a business their time and money. They stick around if they see reviews with 4 stars or more, but move on if they don’t.² Don’t rely on Google reviews, or make your reviews hard to find, get some good reviews on your homepage.

Just as important is making it easy for online shoppers to look around. Search bars, menu options, and images that link to your inventory keep shoppers on your website. Rich options for clicking should be everywhere. You want to keep them looking at your content until they find a vehicle they just have to see in person.

Great photos

Another way to grow your sales is by spending time taking great photos to post on your website. You don’t need to be an expert to take good photos. All you need to be able to do is clean your cars and find the right light.

Choose a car and give it a good wash and detail, inside and out, paying special attention to its best features. Then find the right light. You may have a spot inside your dealership that works, or you may have to find a spot outside at the right time of day. Wherever you find it, the right light can make any car look desirable.  

And make sure you take lots of photos. A buyer scrolling through 15 or 20 photos is spending lots of time enjoying that car and imagining what it would be like to own it. So, take lots of photos, take them in good light, and you will soon enjoy moving more of your inventory.  

Dealerpull can help

Dealerpull offers a Dealer Management Software (DMS) that you can use to help with your improved website and photos. Features like a digital garage and automatic feeding of your inventory to 3rd party providers will make managing your inventory easy. Also, you can display your photos using Dealerpull’s virtual showroom to grow your sales even more.

A lot is written about different generations of car buyers, and you can grow sales by targeting what different buyers want.⁴ But all buyers are looking at websites, and all buyers are looking at photos of what could be their next car. So if your website has great photos, is easy to use, and quickly tells shoppers who you are, you will increase your sales.

Sources

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